Extra Leker has chosen to equip its 16 stores in Norway and Sweden with ZetaDisplay´s solutions for Digital Signage. The solution is based on 3 or 4 monitors in each store, one at the entrance and the others at various campaign locations in the stores. The purpose is by means of animated films to show the various functions of toys and to describe how children use them to play with.

Extra Leker is a chain that invests in relatively large stores with toys at attractive prices. The chain has had stable growth in recent years and is aiming at further growth with the aid of Digital Signage solutions.

”Communicating with the aid of digital active media is very important for our chain. Children are fascinated by new and modern media and become inspired by the displays. In order to run a successful toy chain in the future, this is an important requirement,” says Erik Samuelsen of Extra Leker A/S.

Installation into the stores will take place in February 2010 and is estimated to be worth 1.5 million SEK.

If you have questions please contact:

ZetaDisplay AB
Managing Director Leif Liljebrunn
Telephone: +46 070 845 80 52
E-mail: leif.liljebrunn@zetadisplay.com